June 2009

The Archives

Tom Crompton
To what set of values should we appeal?
06.30.09 | Permalink | 13 Comments

Joe Brewer and I were just Skyping about a piece of work that we are starting to do together. We are interested in what range of values (or what ‘deep frames’) climate campaigns could most usefully appeal to. We agreed that such campaigns should seek to simultaneously:
(i) Maximise the probability of successfully motivating political engagement [...]
Tom Crompton
What would make a compelling identity campaign?
06.24.09 | Permalink | 7 Comments

Over the last few months, I’ve been working through various proposals for a pilot identity campaign: A campaign that can (1) demonstrate the principles of identity campaigning, (2) serve as a laboratory for developing some of the approaches (for example, the particular challenges of public communication around an identity campaign), and (3) that offers the [...]
Renée Lertzman
Reframing the “debate”: Lakoff and Brulle
06.20.09 | Permalink | 3 Comments

One of the things I was most struck by in the recent public discussions surrounding the NY Times piece, Lakoff’s response in AlterNet (and subsequently Bob Brulle’s response on the environmental communication network listserv) is the construction of a “debate” and a clash of differences. Call me a pollyanna, but I feel quite weary of [...]
Joe Brewer
On Lakoff and the Importance of Meaning
06.08.09 | Permalink | Comments Off

I would like to build on Tom’s recent post about the debate unfolding around George Lakoff’s new article, How We Talk About the Environment Has Everything to Do with Whether We’ll Save It. Lakoff is a former colleague of mine (we worked together at the now defunct Rockridge Institute) and I am intimately familiar with [...]