July 2009
The Archives
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Joe Brewer
Unpacking Identity for Environmental Campaigns
07.29.09 | Permalink | Comments OffThere seems to be a need to unpack the layers of identity in order to see how they fit into environmental campaigns. When Tom Crompton and Tim Kasser wrote Meeting Environmental Challenges: The Role of Human Identity, they clearly had many things in mind. It strikes me that the caliber of conversation we’ve had so [...]
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Jon Alexander
Debate from RSA arts and ecology
07.29.09 | Permalink | 3 CommentsThought worth bringing this into the Identity Campaigning space - interesting discussion on how this work relates to the role of art, sparked by William Shaw, and titled ‘How we failed to change minds’:
“We know how serious things are. So why doesn’t everyone agree with us? Despite Tim Smit’s “scream from the future”, attitude change [...] -
Jon Alexander
Do what needs doing vs start from where the people are
07.17.09 | Permalink | 5 CommentsI’ve now read Tom & Tim’s book in full, and as someone who works in the context of a mainstream advertising agency, if not necessarily within the role of the average adman, I’m really struggling with this question.
I recently read Saul Alinsky’s “Rules for Radicals”, of which rule number one is something along the lines [...] -
Rosemary Randall
Psychoanalysis, identity and climate change
07.15.09 | Permalink | 6 CommentsPsychoanalysis has a complex view of the human psyche and its motivations. Its theories assume that we do not necessarily know ourselves well, that we hide our less worthy motives from ourselves, repress our unacceptable passions and that our sense of self may be contingent and fragile. How might such theories help us understand issues [...]
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Renée Lertzman
Is this the ultimate in green marketing?
07.15.09 | Permalink | 16 CommentsHere’s Ford’s new car advert, featuring unborn animals. It’s really quite powerful, because it at once reduces anxieties (by affirming our connection with the source of life, species, vital energies), and suggests the product is an affirmation of these deepest connections.
The car as object no longer arouses anxieties as contributing to climate change and [...] -
Victoria Hurth
Creating sustainable identities – the nexus of affluent and environmentalist identities
07.07.09 | Permalink | 12 CommentsDownload a printable version of this post
Household income and household energy use are highly correlated. Identities are likely to be a key driving force behind the income-energy relationship. For this reason we need to take much more notice about how identities are formed and reinforced and how they are connected to relatively energy heavy [...] -
Ian Preston
Glass ceilings or the great glass elevator?
07.07.09 | Permalink | 2 CommentsCurrently environmental and affluent identities share little common ground, with the later being predominantly driven by product, brand and consumption. For me there are two overarching possibilities for societal / identity change:
1. Government led change - the Government puts climate change and emissions at the heart of every single decision and policy across all departments (currently [...] -
Jon Alexander
Nature Deficit Disorder
07.06.09 | Permalink | 6 CommentsHere’s an interesting take on this, with a specific perspective on children and young people. Richard Louv published ‘Last Child in the Woods’ in the USA last year, and has defined the condition of Nature Deficit Disorder. Which feels to me like it could be something that could be worked with… in an excerpt in [...]
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Joe Brewer
Values and Experience in Environmental Campaigns
07.01.09 | Permalink | 8 CommentsAt Identity Campaigning, we talk a lot about values and how they pertain to the sense of identity that people have. What we haven’t talked much about - yet - is the central role of experience in the expression of values… especially as they emerge in environmental campaigns.
Why is it that you almost never hear [...]
identity campaigning
The profound social and environmental challenges that we confront arise importantly from dominant identities (that is, who we see ourselves as being and the values we collectively express). This site provides a forum for exploring ways in which social values and identity can be engaged. It has been developed as part of WWF-UK's Strategies for Change Project.
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Contributors
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