November 2009
The Archives
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Joe Brewer
Unleashing the Science of Human Behavior for 21st Century Institutions
This TED Talk by Dan Pink lays it out beautifully. Extrinsic rewards (as presumed by the theory of self-interest) lead to poor performance in every situation except where (a) the rules are clearly defined and (b) the outcome is known in advance. The challenges we face are NOT this kind of problem.
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Tom Crompton
Plane Stupid’s Polar Bear Ad
11.20.09 | Permalink | 5 CommentsAdam Corner just pointed this ad out to me. What are the likely impacts of an advertisement like this? Ed Gillespie suggests that it will be counterproductive, because…
the danger is that by pumping up the high octane drama of an ad, you increase the risk of viewers feeling manipulated and dismissing it as pure propaganda
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Jon Alexander
Economics and CSR
11.17.09 | Permalink | 3 CommentsI have written previously on this blog about veering dramatically from hope to despair, and I think I may have found the reason for it. I think it’s because as a society we are travelling in two opposite directions, at the same time, at increasing speed. Two recent articles relating to economics and CSR really bring [...]
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Tom Crompton
Monbiot, Clive James the sucker, and managing terror
George Monbiot does us all a huge service by underscoring the importance of beginning to understand and respond to the psychological impact of an awareness of climate change.
Old men, George Monbiot suggests in Clive James isn’t a sceptic, he’s a sucker - but this may be the reason (today’s Guardian), may be more [...]
identity campaigning
The profound social and environmental challenges that we confront arise importantly from dominant identities (that is, who we see ourselves as being and the values we collectively express). This site provides a forum for exploring ways in which social values and identity can be engaged. It has been developed as part of WWF-UK's Strategies for Change Project.
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