December 2009

The Archives

Tim Kasser
After Copenhagen
12.23.09 | Permalink | 5 Comments

In our book, Tom and I wrote about how people often use maladaptive coping mechanisms as a means of psychologically warding off the threats posed by environmental challenges.
We suggested (on page 49) that environmental organizations can approach this problematic aspect of identity by developing:
“approaches that help people express the fear, anger, sadness, angst, or sense [...]
Tom Crompton
Nothing: the real thing
12.15.09 | Permalink | Comments Off

Here’s Do The Green Thing’s spoof promotion for Nothing:

Pretty cool, eh? Do the Green Thing say:
Shopping is a buzz, an energy, but it uses energy too, all the energy needed to make all the things we shop for. So if you’ve got to shop but want to see the global temperature drop, buy the green [...]
Tom Crompton
Solitaire’s skin crawls at identity campaigning
12.11.09 | Permalink | 29 Comments

Solitaire Townsend, Director of Futerra ‘Sustainability Communications’, writes:
The notion of changing the audience rather than the message is at the heart of the ‘identity campaigning’ concept led by WWF. Identity campaigning argues that we shouldn’t accept the basic psychology of our audience – but seek to change it.
This means re-programming people’s values away from consumption, [...]