This piece from Common Dreams provides a great and condensed overview of Lakoff’s political thought, and how it’s rooted in an understanding of neuroscience. It provides an account of why progressive political argument fails when it relies on logic and neglects the importance of emotion.
« A Whiff of Social Engineering?
» Launching Seattle’s Innovation Engine for Carbon Neutral
« A Whiff of Social Engineering?
» Launching Seattle’s Innovation Engine for Carbon Neutral
» Launching Seattle’s Innovation Engine for Carbon Neutral
Tom Crompton
Real reason and false reason: where progressives fail
02.24.10 | 1 Comment
1 Comment
« A Whiff of Social Engineering?
» Launching Seattle’s Innovation Engine for Carbon Neutral
identity campaigning
The profound social and environmental challenges that we confront arise importantly from dominant identities (that is, who we see ourselves as being and the values we collectively express). This site provides a forum for exploring ways in which social values and identity can be engaged. It has been developed as part of WWF-UK's Strategies for Change Project.
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Sorry to have taken almost a year to come back. I was surfing the web and crashed this gate again and saw comments from Jules, Tom and Alaistair… all very interesting. The issue is complex obviously. And that’s why it’s interesting. The landscape is full of contradictions like the one Tom pointed out between Dove and that particular ad from Axe. But I am still convinced that we are ushering into a new era of marketing where a new space for brands is emerging. Brands that are able to untap consumer democracy and tackle global challenges that very few NGOs, Nations or Multilateral organizations can tackle alone. These challenges require the creation of new market mechanisms; the development of new ways of doing business; the convergence of values and economic motivations. The Marine Stewardship Council that Unilever developed together with WWF and others is a good example where you need companies, NGOs, governments and, the most important ingredient: “conscientious consumers”. When these actors join up you can see a snow ball effect shifting a paradigm.
There are plenty of examples of brands contributing to raise awareness and inspire changes in behavior for good.
Let’s get together for lunch and discuss these issues. My email is tatgow@gmail.com if you are interested to spend an hour or so reflecting on this. Jules, John, Tom, let me know if you are interested.
Santiago