I’m Change Strategist at WWF-UK, Godalming, Surrey, UK, where I’ve been developing WWF’s Strategies for Change Project. This project seeks to examine the basis for today’s dominant approaches to environmental communications and campaigns, and to examine why these are failing to deliver the scale of change that is needed. I wrote the recent WWF-UK report Weathercocks and signposts: The environment movement at a crossroads and worked, with John Thogersen, on Simple and Painless? The limitations of spillover in environmental campaigning. Most recently, Tim Kasser and I have been working on Meeting Environmental Challenges: The Role of Human Identity.
