Posts contributed by:
Jim Mitchell
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Jim Mitchell
A bedtime story: DECC’s new climate ad
10.28.09 | Permalink | 4 CommentsA couple of weeks ago a new ad started being shown on television in the UK highlighting the need to act on CO2. In the light of how many of the posts here touch on advertising, I would be interested in identity campaigners’ views on it. It’s at the bottom of DECC’s [...]
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Jim Mitchell
Natural England’s One Million Children campaign
You may have heard about Natural England’s One Million Children campaign. This is recognition of the phenomenon that has been mentioned in recent posts- e.g. Richard Louv’s Nature deficit disorder.
What interests me as a practitioner is how identity campaigning could be used in this opportunity. From what I can see on Natural England’s website [...]
identity campaigning
The profound social and environmental challenges that we confront arise importantly from dominant identities (that is, who we see ourselves as being and the values we collectively express). This site provides a forum for exploring ways in which social values and identity can be engaged. It has been developed as part of WWF-UK's Strategies for Change Project.
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- Ciaran Mundy
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- Our new book: Meeting Environmental Challenges: The Role of Human Identity
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- A Practitioner’s Guide to Political Frames
- The Economics of Biodiversity - and why it matters
- The Death of Self-Interest Fundamentalism
- The “WE” Generation as an Identity Campaign
- Launching Seattle’s Innovation Engine for Carbon Neutral
- Ashridge Business School MSc in Sustainability and Responsibility
- Citizen Renaissance
- Climate Outreach and Information Network
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- Going Carbon Neutral Stirling (GCNS)
- Greenormal
- Indications: Environmental Communication and Culture
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