Posts contributed by:
Joe Brewer
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Joe Brewer
Launching Seattle’s Innovation Engine for Carbon Neutral
Tom and I have written extensively about the benefits of developing advocacy campaigns around core identities and social values. It is with great pleasure that I can announce the launch of my first identity campaign in Seattle.
Last fall, Alex Steffen of WorldChanging gave a series of presentations where he called for Seattle to be the [...] -
Joe Brewer
Unleashing the Science of Human Behavior for 21st Century Institutions
This TED Talk by Dan Pink lays it out beautifully. Extrinsic rewards (as presumed by the theory of self-interest) lead to poor performance in every situation except where (a) the rules are clearly defined and (b) the outcome is known in advance. The challenges we face are NOT this kind of problem.
Link to Video [Embedding [...] -
Joe Brewer
How Stripping Supermodels Promote Climate Action
10.29.09 | Permalink | 11 CommentsAlso published at Cognitive Policy Works.
This video was released as part of Bill McKibben’s global awareness-building exercise last week for 350.org,an organization promoting the idea that carbon emission levels above 350 parts per million are dangerous:
http://www.youtube.com/watch?v=kdz555JBIwY&feature=player_embeddedI’d like to treat this as a case study in visual metaphors and conceptual frames to show how insights into [...]
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Joe Brewer
Limits and Potential of Fun for Social Change
10.19.09 | Permalink | Comments OffRepublished from Cognitive Policy Works.
Last week I wrote about how fun may be important for efforts to advance the sustainability movement. In Fun Theory and the Ethics of Marketing I distinguished the ethical problems with brand marketing (exploitation of human motivation to drive consumerism) from the prospects for using motivational psychology to engage the populace [...] -
Joe Brewer, Nicolas Ceasar
Fun Theory and the Ethics of Marketing
10.15.09 | Permalink | 5 CommentsA virus is sweeping the internet this week. You’ll recognize it when you start to laugh, then repost it for others to share. No, I’m not talking about a vicious computer program that attacks your operating system. I’m referring to the viral spread of this two minute video by Fun Theory, a marketing experiment funded [...]
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Joe Brewer
How Can We Make Green An Identity?
09.22.09 | Permalink | Comments OffThe environmental movement can be reframed with positive stories that people want to identify with.
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Joe Brewer
Identity, Values, and Community Engagement
09.10.09 | Permalink | Comments OffI just wrote the following blog article for my website, and felt that it would make a worthwhile topic for discussion here. The article is called “Ethical Business in Your Town” and it explores moral principles that shape how people think about business in their communities. I see this as a core issue for any [...]
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Joe Brewer
Why We Are Losing the Global Warming Battle
08.28.09 | Permalink | 7 CommentsThe climate crisis is huge. We know this. And we are at a critical juncture. Will we continue to corrode our environment until it cannot sustain us? Or will we look to the future and build communities that thrive on nature’s abundance?
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Joe Brewer
Unpacking Identity for Environmental Campaigns
07.29.09 | Permalink | Comments OffThere seems to be a need to unpack the layers of identity in order to see how they fit into environmental campaigns. When Tom Crompton and Tim Kasser wrote Meeting Environmental Challenges: The Role of Human Identity, they clearly had many things in mind. It strikes me that the caliber of conversation we’ve had so [...]
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Joe Brewer
Values and Experience in Environmental Campaigns
07.01.09 | Permalink | 8 CommentsAt Identity Campaigning, we talk a lot about values and how they pertain to the sense of identity that people have. What we haven’t talked much about - yet - is the central role of experience in the expression of values… especially as they emerge in environmental campaigns.
Why is it that you almost never hear [...]
identity campaigning
The profound social and environmental challenges that we confront arise importantly from dominant identities (that is, who we see ourselves as being and the values we collectively express). This site provides a forum for exploring ways in which social values and identity can be engaged. It has been developed as part of WWF-UK's Strategies for Change Project.
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- Real reason and false reason: where progressives fail
- A Whiff of Social Engineering?
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