Posts contributed by:
Joe Brewer
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Joe Brewer
A Practitioner’s Guide to Political Frames
This article is republished from Cognitive Policy Works.
I’d like to share with you some of the things I’ve learned about putting frame analysis into practice, both during my time at the Rockridge Institute and afterward as a strategy consultant and professional trainer with Cognitive Policy Works. My experiences span many different [...] -
Joe Brewer
The Death of Self-Interest Fundamentalism
04.27.10 | Permalink | 2 CommentsSelf-interest fundamentalism was the economic religion of the 20th Century. We are now in the midst of an economic reformation on par with the Enlightenment as we enter the new millennium.
Have you noticed that a lot of people seem to think that appeals to self-interest lead to a moral and just society?
No, I’m not [...] -
Joe Brewer
The “WE” Generation as an Identity Campaign
03.25.10 | Permalink | Comments OffCheck out this video, published by Generation “WE”, as a candidate for being an identity campaign:
[Link to video]
Identity campaigning builds upon aspects of core identity to engage people around intrinsic motivations. It challenges conventional ideas about rational action and self-interest. And it calls upon people to become more empowered and engaged in personal transformations in [...] -
Joe Brewer
Launching Seattle’s Innovation Engine for Carbon Neutral
02.27.10 | Permalink | Comments OffTom and I have written extensively about the benefits of developing advocacy campaigns around core identities and social values. It is with great pleasure that I can announce the launch of my first identity campaign in Seattle.
Last fall, Alex Steffen of WorldChanging gave a series of presentations where he called for Seattle to be the [...] -
Joe Brewer
Unleashing the Science of Human Behavior for 21st Century Institutions
This TED Talk by Dan Pink lays it out beautifully. Extrinsic rewards (as presumed by the theory of self-interest) lead to poor performance in every situation except where (a) the rules are clearly defined and (b) the outcome is known in advance. The challenges we face are NOT this kind of problem.
Link to Video [Embedding [...] -
Joe Brewer
How Stripping Supermodels Promote Climate Action
10.29.09 | Permalink | 11 CommentsAlso published at Cognitive Policy Works.
This video was released as part of Bill McKibben’s global awareness-building exercise last week for 350.org,an organization promoting the idea that carbon emission levels above 350 parts per million are dangerous:
http://www.youtube.com/watch?v=kdz555JBIwY&feature=player_embeddedI’d like to treat this as a case study in visual metaphors and conceptual frames to show how insights into [...]
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Joe Brewer
Limits and Potential of Fun for Social Change
10.19.09 | Permalink | Comments OffRepublished from Cognitive Policy Works.
Last week I wrote about how fun may be important for efforts to advance the sustainability movement. In Fun Theory and the Ethics of Marketing I distinguished the ethical problems with brand marketing (exploitation of human motivation to drive consumerism) from the prospects for using motivational psychology to engage the populace [...] -
Joe Brewer, Nicolas Ceasar
Fun Theory and the Ethics of Marketing
10.15.09 | Permalink | 5 CommentsA virus is sweeping the internet this week. You’ll recognize it when you start to laugh, then repost it for others to share. No, I’m not talking about a vicious computer program that attacks your operating system. I’m referring to the viral spread of this two minute video by Fun Theory, a marketing experiment funded [...]
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Joe Brewer
How Can We Make Green An Identity?
09.22.09 | Permalink | Comments OffThe environmental movement can be reframed with positive stories that people want to identify with.
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Joe Brewer
Identity, Values, and Community Engagement
09.10.09 | Permalink | Comments OffI just wrote the following blog article for my website, and felt that it would make a worthwhile topic for discussion here. The article is called “Ethical Business in Your Town” and it explores moral principles that shape how people think about business in their communities. I see this as a core issue for any [...]
identity campaigning
The profound social and environmental challenges that we confront arise importantly from dominant identities (that is, who we see ourselves as being and the values we collectively express). This site provides a forum for exploring ways in which social values and identity can be engaged. It has been developed as part of WWF-UK's Strategies for Change Project.
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Subscribe for updates by email here or use the box or RSS links belowIntroduction to Identity Campaigning
Contributors
- Ciaran Mundy
- George Marshall
- Ian Christie
- Ian Preston
- Jim Mitchell
- Joe Brewer
- Jon Alexander
- Jules Peck
- Kate Rawles
- Nicolas Ceasar
- Peter Lipman
- Rachel Nunn
- Renée Lertzman
- Rosemary Randall
- Tim Kasser
- Tom Crompton
- Victoria Hurth
Resources for download
- Our new book: Meeting Environmental Challenges: The Role of Human Identity
- Other Resources
- A Practitioner’s Guide to Political Frames
- The Economics of Biodiversity - and why it matters
- The Death of Self-Interest Fundamentalism
- The “WE” Generation as an Identity Campaign
- Launching Seattle’s Innovation Engine for Carbon Neutral
- Ashridge Business School MSc in Sustainability and Responsibility
- Citizen Renaissance
- Climate Outreach and Information Network
- Cognitive Policy Works
- Conservation Psychology
- Footprint Consulting
- Going Carbon Neutral Stirling (GCNS)
- Greenormal
- Indications: Environmental Communication and Culture
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