Posts contributed by:

Jon Alexander

Jon Alexander
Economics and CSR
11.17.09 | Permalink | 3 Comments

I have written previously on this blog about veering dramatically from hope to despair, and I think I may have found the reason for it. I think it’s because as a society we are travelling in two opposite directions, at the same time, at increasing speed. Two recent articles relating to economics and CSR really bring [...]
Jon Alexander
Kevin Roberts talks about Do One Thing
10.26.09 | Permalink | 1 Comment

For those who don’t know, Kevin Roberts is the worldwide CEO of Saatchi & Saatchi. As an employee of the recently formed Saatchi Saatchi Fallon group, I stay closer to what he’s up to than most. His most recent effort on the sustainability front comes through Adam Werbach’s Saatchi S outfit; Adam is a leading figure [...]
Jon Alexander
Future generations, rights for nature, and beyond GDP
09.30.09 | Permalink | 6 Comments

I swing, as I’m sure most of us do, between confidence and despair that things are going to change at the level that we need. Principally, my despair comes when I see the mainstream narrative stuck so firmly in the idea that small changes will add up to a big difference - even Rosemary’s Carbon [...]
Jon Alexander
Debate from RSA arts and ecology
07.29.09 | Permalink | 3 Comments

Thought worth bringing this into the Identity Campaigning space - interesting discussion on how this work relates to the role of art, sparked by William Shaw, and titled ‘How we failed to change minds’:
“We know how serious things are. So why doesn’t everyone agree with us? Despite Tim Smit’s “scream from the future”, attitude change [...]
Jon Alexander
Do what needs doing vs start from where the people are
07.17.09 | Permalink | 5 Comments

I’ve now read Tom & Tim’s book in full, and as someone who works in the context of a mainstream advertising agency, if not necessarily within the role of the average adman, I’m really struggling with this question.
I recently read Saul Alinsky’s “Rules for Radicals”, of which rule number one is something along the lines [...]
Jon Alexander
Nature Deficit Disorder
07.06.09 | Permalink | 6 Comments

Here’s an interesting take on this, with a specific perspective on children and young people. Richard Louv published ‘Last Child in the Woods’ in the USA last year, and has defined the condition of Nature Deficit Disorder. Which feels to me like it could be something that could be worked with… in an excerpt in [...]