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Renée Lertzman

Renée Lertzman
The dispassionate heart, or the heart in denial?
10.19.09 | Permalink | Comments Off

There has been a recent spate of opinion pieces, bemoaning the lack of passion, heart, emotion and related ‘affective’ aspects of how we (public, leadership, etc) are responding to the urgent pressures concerning environmental issues, including climate change.
The general tenor of these pieces tends to express frustration, bewilderment, and sometimes [...]
Renée Lertzman
Is this the ultimate in green marketing?
07.15.09 | Permalink | 16 Comments

Here’s Ford’s new car advert, featuring unborn animals. It’s really quite powerful, because it at once reduces anxieties (by affirming our connection with the source of life, species, vital energies), and suggests the product is an affirmation of these deepest connections.
The car as object no longer arouses anxieties as contributing to climate change and [...]
Renée Lertzman
Reframing the “debate”: Lakoff and Brulle
06.20.09 | Permalink | 3 Comments

One of the things I was most struck by in the recent public discussions surrounding the NY Times piece, Lakoff’s response in AlterNet (and subsequently Bob Brulle’s response on the environmental communication network listserv) is the construction of a “debate” and a clash of differences. Call me a pollyanna, but I feel quite weary of [...]