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Tom Crompton
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Tom Crompton
Identity campaigning in the US health sector
09.09.09 | Permalink | 2 CommentsJoe Brewer, a contributor to this site, has just publicised some work he’s done on ‘cognitive strategies’ in the health sector in the US. I think the ideas he develops are really import for identity campaigning, on several counts:
- they serve to draw a sharp distinction between a health campaign based on economic self-interest and [...] -
Tom Crompton
God, climate change and the limits of self-interest
09.08.09 | Permalink | 5 CommentsYesterday, Lord May, the former UK Government chief scientific advisor, highlighted the limitations of appeals to self-interest in the course of tackling climate change.
Bemoaning the lack of international co-operation on climate change, he said that no country was prepared to take the lead and a “punisher” was needed to make sure the [...] -
Tom Crompton
Monbiot, Kingsnorth and Ecological Collapse
08.20.09 | Permalink | 2 CommentsGeorge Monbiot and Paul Kingsnorth have been slugging it out on ecological collapse. It’s not easy to nail the differences in their viewpoint, but I think they arise at heart from what Paul sees as George’s insistance that the challenges we confront can be met through a modification of liberal capitalist democracy.
Paul characterises this political [...] -
Tom Crompton
Young black men, money, and identity campaigning
We’ve emphasised that one of the great possibilities offered by identity campaigning is to build new coalitions of groups that are concerned with a wide variety of different issues, but which recognise that the aspects of identity that underpin our engagement on these issues are often common.
Here is a great example of this convergence of [...] -
Tom Crompton
A decision-tree for conscientious marketers?
08.03.09 | Permalink | 6 CommentsI’ve been thinking a lot about the debate we had on this site a couple of weeks ago about the Ford advert, and Ciaran’s challenge in one of the comments: that, because intrinsic values (such as those used to help sell cars in the advert) are antagonistic to extrinsic values, there is little danger of [...]
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Tom Crompton
To what set of values should we appeal?
06.30.09 | Permalink | 13 CommentsJoe Brewer and I were just Skyping about a piece of work that we are starting to do together. We are interested in what range of values (or what ‘deep frames’) climate campaigns could most usefully appeal to. We agreed that such campaigns should seek to simultaneously:
(i) Maximise the probability of successfully motivating political engagement [...] -
Tom Crompton
What would make a compelling identity campaign?
06.24.09 | Permalink | 7 CommentsOver the last few months, I’ve been working through various proposals for a pilot identity campaign: A campaign that can (1) demonstrate the principles of identity campaigning, (2) serve as a laboratory for developing some of the approaches (for example, the particular challenges of public communication around an identity campaign), and (3) that offers the [...]
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Tom Crompton
Responses to Lakoff
Yesterday, I posted a piece by George Lakoff, How We Talk About the Environment Has Everything to Do with Whether We’ll Save It. Lakoff’s piece, which appeared on Alternet has elicited several responses from others: See, for example, this really helpful and thoughtful reflection from Adrian Ivakhiv, who is Associate Professor of Environmental Thought [...]
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Tom Crompton
How We Talk About the Environment Has Everything to Do with Whether We’ll Save It
05.20.09 | Permalink | Comments OffEcoAmerica is soon to make public a report on the framing of the environment called “Climate and Energy Truths: Our Common Future”, and this is already proving the subject of heated debate. Here’s George Lakoff’s perspective on the importance of this report: How We Talk About the Environment Has Everything to Do with Whether We’ll [...]
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Tom Crompton
Plato and the Paradox of Capitalism
05.20.09 | Permalink | Comments OffIn ‘Plato can help us resolve the paradox of capitalism‘, in today’s Guardian, Melissa Lane argues that our task is not so much to find a new balance between our roles as producers (hard-working types) and consumers (shoppers), but rather to question the roles themselves. We need to rediscover the domain of citizenship…
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identity campaigning
The profound social and environmental challenges that we confront arise importantly from dominant identities (that is, who we see ourselves as being and the values we collectively express). This site provides a forum for exploring ways in which social values and identity can be engaged. It has been developed as part of WWF-UK's Strategies for Change Project.
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Subscribe for updates by email here or use the box or RSS links belowIntroduction to Identity Campaigning
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- The Economics of Biodiversity - and why it matters
- The Death of Self-Interest Fundamentalism
- The “WE” Generation as an Identity Campaign
- Launching Seattle’s Innovation Engine for Carbon Neutral
- Ashridge Business School MSc in Sustainability and Responsibility
- Citizen Renaissance
- Climate Outreach and Information Network
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