I am a researcher, lecturer, consultant and public speaker on sustainability. My aim is to be useful in cross-fertilising between academia, environmentalism and business: I worked as a management consultant in retail marketing for Accenture and bring these marketing perspectives into my other work.

I studied a Master’s in environment and development in South Africa, and now a PhD at Exeter University taking an identity and marketing approach to reducing the energy use of higher-income households. Additionally I am active in supporting local community action on climate change - academically, through helping develop a British Standard in Sustainable Communities and through involvement in my local transition group.

I am particularly interested in the role marketing has to play in shaping our identities and the socio-cultural contexts, which ultimately guide how sustainable we are - or are not. More importantly I would like to see real action in this area!

In my spare time I am sustainability co-ordinator volunteer for CAFOD in the South West, a British Council Climate Change Ambassador, and Associate of LEAD and director of a newly formed Co-operative Community Interest Company called The Carbon Who’s Who which will engage wealthy and influential individuals to disclose and reduce the impacts of their often carbon heavy lifestyles.